The SKF brand story
We are delighted to be co-hosting the next edition of Brand Leadership Forum, taking place at Clarion Hotel Post on October 19. The seminar is free of charge.
During this complimentary afternoon seminar, Per Nilsson and Daniel Sjöstrand will share their personal experiences of leading SKF’s brand transformation journey – from a new business strategy to a global brand platform built around one clear mission: fighting friction to move the world forward. The seminar will offer insights into:
- How to anchor brand strategy at the highest level and make the case for brand as a business driver.
- How to engage 37,000 employees across 130 countries in a global brand transformation.
- How to turn brand strategy into award-winning communication – including a Grand Prix at Cannes Lions.
Brand Leadership Forum brings together executive leaders from large companies to share first-hand experiences of building and transforming brands in practice. Expect concrete insights, current case studies and conversations with peers working strategically with brand, marketing, communications and business development.
Date:
Monday, October 19, 15:00–17:00 at Clarion Hotel Post, Gothenburg
Speakers:
Per Nilsson, Head of Group Communications, SKF &
Daniel Sjöstrand, Head of Brand Strategy & Global Campaigns, SKF
Theme:
From a bearing producer to a Fighting Friction company – The SKF brand journey.
